Evaluation of Foundation Portfolio

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Within our media product we used non diegetic sound in our opening sequence, the music was by Jaz Dhami, a bollywood up beat song that had a context that fit to our audience, a teen/young-adult vibe, as it include a mix of traditional bolly music with a feature artist who rap's over the top. Our titles were all carefully constructed in Photoshop which was one of our unique features that not alot of people took too. They were all crafted by myself with design idea's also from Elisha. Our look for the titles were bright bollywood style colours also including indian flowers and elephants throughout. These titles came in the conventional running order of : Film Company Logo,  An Elisha & Sarah Film, Starring (Actor's), Film Title 'GEEK.LOVE.PRAY', Written By, Camera Person, Music by, Produced By, Directed By. Our Rom-Com has challenged the Genre as it doesn't include the normal 'Pink, Red, Fluffy' sort of theme that tends to run within this genre, instead we used colourful titles to signify, bollywood and happiness is ahead. Our Film developes the genre by having both the Romantic genre combined with the Comedy genre, which then impliments conventions from both of these genre's.

2. How does your media product represent particular social groups?

The narrative is of the main character Aaron, a teenage asian boy, which obviously the race is common to bollywood but not in all main stream Romantic Comedies, also being a teen Aaron challenged the run of the mil Rom-Com main starring role. The start of the film represents teenlife today and gives the audience a 'realistic' view of such a storyline. Example: Amar- there is always a 'pretty boy' or a male that gets all the girls. The realism comes into it from the outlook and feelings of Aaron and how our young geeky teen analyses his situation within the narrative.

 3. What kind of media institution might distribute your media product and why?

Most films are distributed by 20th Century Fox, Warner Bro.s or Paramount but I believe our product would be convientional to be distributed by a local british or india distribtor. Most of this genre are from the production company 'Touchstone Pictures' i.e-PrettyWomen or even 'WorkingTitleFilms'. So UTV Motion Pictures, a Mumbai based media production company, produce films for 20th Century Fox, they produce countless of Bollywood movies. 

4. Who would be the audience for your media product?

I think our product has a fresh, new vibe that not only challenges the genre but is also breaking boundaries because it is a teen bollywood, rom-com producing a newer audience taste. Our audience would consist of teen-adult viewers, a classifcation rating of 12A, due to comedy content and some romantic scenes. It would be able to bring a better more positive view of 'teenagers' to an adult audience also and represent young races well- curbing some social boundary divides and encouraging a mixture of an audience, as East is East got.

5. How did you attract/address your audience?

We attracted our audience by using a storyline 'looking for love- boyfriend,girlfriend' every teenager experiences. Using characters of similar teenage- young adult to represent our plot better, also the actors conducted for this film were ages that matched our storyline. The music used like mentioned had a cool, rap input to traditional bollywood style music- to address our audience. Our titles were bright and colourful, setting the mood of the film and inticing said audience. In terms of marketing and advertising our production within the cinema enviroment, posters and life size cut-outs would be in production of the main characters and the bright-vibe run throughout of our bollywood production- would insist on having 'GEEK.LOVE.PRAY' in capitals above the characters, with below its release date and underneath 'An Elisha Sahota & Sarah-Jane Page Film'. Also accessing marketing by soft drink containers and popcorn containers being specialised with our film title and characters, also creating deals with the cinema for a 'special combo deal' on selected food & drink concessionary items to be avaliable upon purchase of any cinema ticket- inticing viewers of other films to take an interest.

6. What have you learnt about technologies from the process of constructing this product?

In terms of using technologies in the process of constructing this product, we learn't that the Mini DV sound quality is very sensitive and picks up background sound quite distinctively - i.e the russle of the package in the shop, caused a stir within the editing process. Using Final Cut Pro, once learn't was rather straight forward, cropping and changing our footage was simple and the programme was extremely useful in the editing process. Photoshop was one of our unique features, I personally learn't alot about the programme and it enabled me to process the film titles with a rather good quality- although this process was rather time consuming. Using Blogger.com was simple and easy to post upon the blog although i faced technical difficulties a few times accessing my blog on the site.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Although we learn't the 180 degree rule and took on board all aspects of film shots i.e SRS, match on action, close up's, bird's eye view etc. (Applying the knowledge) I believe we didn't use the range of what we knew to our best possible potential, this was mainly due to how much time we had with technologies- i.e Mini DV and there acessibility. Working as a group upon the Preliminary Task enabled us to understand the rule more and the process and position of the camera and how the audience view what is being filmed. In the filming sequence like mentioned, i don't believe the 180 degree rule apart from within the shop scene was used to its full potential.